About Paid Searches

Advertisers bid on certain keywords, and when those keywords trigger a search, their ads may appear at the top or bottom of the results. The key feature of paid search ads is that advertisers only pay when someone clicks on the ad (hence "pay-per-click").

The most popular platform for paid search ads is Google Ads, but other search engines like Bing Ads also offer similar services.

Keyword Selection

Advertisers choose relevant keywords they want to target (e.g., "implants near me" or "local plastic surgeon")

Ad Creation

The ad is optimized to align with targeted keywords and user intent for maximum engagement.

Auction Process

When someone performs a search with one of the targeted keywords, an auction takes place. Google determines which ads to show based on factors like bid amount, ad quality, and relevance.

Ad Display

The highest-ranking ads will appear at the top or bottom of the search results.

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