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Local SEO (Search Engine Optimization) is the process of optimizing a website and online presence to rank higher in local search results.
Local SEO focuses on improving a business's visibility for location-based searches, which helps attract customers within a specific geographic area.
Using location-specific keywords in your website content (e.g., "best dentist in Miami" or "Litigation lawyer in Chicago") helps search engines understand where your business operates.
Citations are mentions of your business online, typically on directories, local listings, or websites. It's important to ensure your NAP (Name, Address, Phone Number) is consistent across all platforms.
Earning backlinks from local websites, such as local news outlets or industry associations, signals to search engines that your business is relevant to the area.
Since many local searches are done on mobile devices, ensuring your website is mobile-friendly is essential for local SEO success.
By focusing on these factors, local SEO helps businesses show up in local search results, which can lead to more foot traffic, phone calls, and inquiries from nearby customers.