Paid Search
Paid search ads, also known as pay-per-click (PPC) ads, are advertisements that appear on search engine results pages (SERPs) when users search for specific keywords. Advertisers bid on certain keywords, and when those keywords trigger a search, their ads may appear at the top or bottom of the results. The key feature of paid search ads is that advertisers only pay when someone clicks on the ad (hence "pay-per-click").
The most popular platform for paid search ads is Google Ads, but other search engines like Bing Ads also offer similar services.
Keyword Selection
Advertisers choose relevant keywords they want to target (e.g., "implants near me" or "local plastic surgeon").
Ad Creation
The ad is optimized to align with targeted keywords and user intent for maximum engagement.
Auction Process
When someone performs a search with one of the targeted keywords, an auction takes place. Google determines which ads to show based on factors like bid amount, ad quality, and relevance.
Ad Display
The highest-ranking ads will appear at the top or bottom of the search results.
Questions? You Need Answer
Once the foundational elements are established, Brand Strategy moves into developing a cohesive brand identity, which includes designing logos, selecting color schemes, and creating brand messaging that communicates the brand's essence and resonates with its audience.
Stand Out and Stay Relevant.
Producing engaging content such as blog posts, social media posts, videos, and infographics that reinforce the brand's messaging and engage the target audience.
